Branding: Who Am I?

 

I have recently updated The Coaching Project website.  I’ve put it off for a long while as I anticipated it would be an onerous task.  The difficulty is that to change the website, I had to ask myself: Who am I now as TCP’s leader?  And how can I best tell TCP’s story?  These are never easy questions.  Although we are in the business of change, none of us is immune to the resistance that inevitably accompanies it.

When I looked at the existing content, I realized that over the past few years I have expanded my concern to include both global and personal leadership perspectives along with our current Leader Coach focus.  For example, from a global perspective, I am engaged with the leaders of several small nonprofits working in the poorest countries of the world.  On the personal side, I am involved with a colleague facilitating individual leadership development using story to explore limiting beliefs.

This broader vision has unfolded gradually as these things often do, in my case through becoming inspired at a conference, attending a university program, writing, speaking, and now practicing from this new worldview.  TCP’s current work in coaching and developing leaders is ongoing and exciting.  However, it doesn’t include the larger context of my own emerging direction.   As the leader of the organization, I want to include our evolution and present offerings but embed them within a more expansive framework of opportunities.

It was not until I began working with the web designer that the extent of this shift became clear.  He asked some powerful coaching questions about who I was and how I wanted TCP to be portrayed publicly, not only on the website but linked to other social media.  He asked for the headings that would shape the main pages of the site.   What were the main themes of our story and how would they be represented and arranged to reflect who we are now?  I pondered these questions for several days while I worked with a collection of about 25 post-it notes each titled with an aspect of our current and emerging work.  I found the process a very challenging inquiry and invite every leader to try it, something akin to writing a corporate job description.

One of the hallmarks of leadership is the ability to authentically express who we are to others, whether it is a website, a blog, a speech, or a simple email.  Kevin Cashman actually defines leadership as “authentic self-expression that adds value”.   Clear and consistent communication generates trust and loyalty.  How often do we consider who we are as leaders and how we can best communicate about ourselves and our organizations in a way that adds value?   It was certainly time for me to take stock – you can judge the results at www.thecoachingproject.com.  It’s a work in progress and I continue to ask the questions:  Is this mirror a true reflection of who we are now?  Does it portray clearly how we want to be perceived in the world?

An Invitation to a Question

Screen shot 2011-09-22 at 3.30.12 PM

If you haven’t reflected on the question, “Who Am I?” lately, here’s an invitation to do so.  I know this sounds a little like existential navel-gazing but it is in fact a very practical process of aligning who you are with what you do and say, so your communication is powerful and clear.  You are your brand.  You shape it every day in every conversation and decision.  Walking the talk has long been a leadership injunction

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Becoming a Leader Coach Online

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Our Spring 2012 Becoming a Leader Coach Online Program will be taking place March 26th – May 28th, 2012. There will be 6 coach-supported calls. Please register today!

Coaching for Leaders

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Join us on Thursday March 15th and Friday March 16th, 2012 in Vancouver, BC for two days of exploration of a range of coaching approaches, concepts and practices.

What Wants to Happen? The Power of Play

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As the 8th in the series of What Wants to Happen? retreats, the Spring 2012 workshop will focus on the Power of Play to free us from our often self-imposed stresses and restrictions.  A perfect retreat for anyone anticipating a significant change, in the midst of a life or work transition, or simply struggling with making change stick.

Join us on Bowen Island just off the coast of Vancouver in beautiful British Columbia from April 26 – 29,

Learn more…

Spanish Edition Now Available

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Leadership Alchemy in Spanish has just been published by UPC in Lima! See Carol and I talking about the book and its history. Thanks to our Lima Associate Oscar Osorio for making it happen.

Foundation Coaching for Leaders Program

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Join us on Thursday September 29th and Friday September 30th, 2011 in Vancouver, BC for two days of exploration of a range of coaching approaches, concepts and practices.

Becoming a Leader Coach Online Program

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Our fall 2011 Becoming a Leader Coach Online Program will be taking place September 5th – November 14th, 2011. There will be 6 coach-supported calls. Please register today!

Online Leadership Development

Susan Wright, TCP President

Sometimes revolutionary changes take place without us really paying attention. For me, this has happened with online education. A major transition has taken place over the past few years away from traditional classroom and face-to-face leadership training and development. The reasons are easy to see: lowered budgets for attending leadership development programs, fewer in-house resources to deliver the content, and generally less time and capacity to fit into the fixed schedules face-to-face learning requires. Enter online

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TCP’s Becoming a Leader Coach Online Program

TCP’s Becoming a Leader Coach Online Program (Apr 24, 2011)

David Gibson, TCP Associate

We are very excited about our new online program which takes our two-day workshop and translates it into online content with expanded support and coaching. For those who have attended a workshop and want a refresher, or those who are new to a group who have already attended the workshop, the online program is ideal. And for busy managers and executives who are looking for

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What Wants to Happen? A Story Retreat

Join us at Sage Canyon Ranch in the beautiful Four Corners area of Colorado for 4 days of reflection, conversation and action planning using stories as the catalyst for confronting the immunity you have built up to resist the changes you want to make in some area of your life.  In this workshop, we will focus on the timeless and universal elements of Story that can facilitate a diagnosis and action plan for areas where you feel stuck.

Facilitated

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What’s Your Story?

By Susan Wright, TCP President

This is the time of year when most people reflect on where they’ve been and where they’re headed.  It’s a time to ask, What’s My Story?  Stories have always been central to our lives but they seem to be enjoying a particular popularity these days.  For example, Fortune recently reported that there were an estimated 728 corporate storytellers in 2010.  These are experts who make their living by helping leaders create stories that are

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The Business of Story

An Interview with Dan Petersen, Life and Story Coach

How did you become interested in story?

I first got interested when I read Daniel Pink’s book, A Whole New Mind, where he lists story as one of the three forces nudging us into what he calls ‘the conceptual age’. He describes how organizations like NASA, 3M, Xerox and the World Bank are using story to help understand and manage change for this coming age. He mentions another book by Robert

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Career Check-up

By Lorraine Clemes, TCP Associate

Careers are organic things that need tending. Often we get so busy in our lives that the years fly by and we forget that we started our careers with dreams or goals in mind. How long has it been since you asked yourself, “Is my career on track?” If it’s been awhile, this new decade may be the excuse you need to get going.

Steps to consider

Careers are personal expressions of our skills, values,

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Reflections on a Career

By Sue Griggs, TCP Associate

Ten years ago, my husband asked me when I was going to retire. He became quite frustrated and a bit annoyed when I said that I had absolutely no idea when I was going to ‘retire’. I also mentioned that I hated the whole concept of retirement and that I couldn’t possibly plan that far ahead.

To put this question into a context, it is perhaps worth mentioning that I was slightly ahead of the

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Developing Others

By Susan Wright, TCP President

It is a perfect time of year to think about developing others, how we pass along the gifts given to us so that others can benefit.  When we become Leader Coaches, we make a fundamental transition from looking after ourselves to looking beyond ourselves to serve others, appreciating their unique strengths and development edges, and providing the support and challenge necessary for their continued growth.

We do this at work, of course, as we build

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Well-Being: The Ultimate Cross-Training

By Susan Wright, TCP President

Well-Being is not something that just happens for most of us. It takes a conscious intention and persistent effort, like most things that bring us joy and reward in life. Well-Being is not complicated.  It emerges simply from intentionally performing a set of integrated practices consisting of disciplined action, repeated custom or regular exercise. It is cross-training in life. By exercising the body, mind, heart and spirit routinely, we get tremendous synergistic benefits.

To begin,

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Employee Engagement Today

By Susan Wright, TCP President

We all read and talk about engagement but what does it really involve?  It is known by many names – flow, motivation, involvement, effort, satisfaction.  It is a business imperative, resulting in improvements in profitability, quality, productivity, revenue, customer satisfaction, innovation, and retention.  It has been defined countless ways, among my favourites the following from Lominger Ltd:

Employee engagement is a mind-set in which individuals take personal responsibility for the success of the organization and

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Engagement During Turbulent Times: A Case Study

By Gillian Buergin, VP Operations & HR, Algonquin Automotive

“You look great!  Just one last set! You can do this!” As a part time fitness instructor I am passionate about coaching my group exercise participants to set and achieve their personal goals.  During each class I know it is my job to lead the group safely through the journey we will take together and to do it in a way that recognizes individual needs while presenting strong, confident leadership to

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Engagement Through Language Coaching

By Andrea Griggs, TCP Associate

Many new Canadians bring valuable skills to the workplace but sometimes need help to improve their communication abilities.  Language coaching, a combination of coaching, communication training and teaching English as a Second Language (ESL), is designed to do just that.  In the current economic climate, it’s imperative for organizations to be able to exploit the talent they have in their employee pool.  Language coaching is both incredibly empowering for the individual and hugely beneficial for

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Latest News

  • Branding: Who Am I? whoami-200x203

     

    I have recently updated The Coaching Project website.  I’ve put it off for a long while as I anticipated it would be an onerous task.  The difficulty is that to change the website, I had to ask myself: Who am I now as TCP’s leader?  And how can I best tell TCP’s story?  These are never easy questions.  Although we are in the business of change, none of us is immune to the resistance that inevitably accompanies it.

    When

    Learn more…

  • An Invitation to a Question Screen shot 2011-09-22 at 3.30.12 PM

    If you haven’t reflected on the question, “Who Am I?” lately, here’s an invitation to do so.  I know this sounds a little like existential navel-gazing but it is in fact a very practical process of aligning who you are with what you do and say, so your communication is powerful and clear.  You are your brand.  You shape it every day in every conversation and decision.  Walking the talk has long been a leadership injunction

    Learn more…

  • Spanish Edition Now Available Alquimiadeliderazgo-200x273

    Leadership Alchemy in Spanish has just been published by UPC in Lima! See Carol and I talking about the book and its history. Thanks to our Lima Associate Oscar Osorio for making it happen.

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Becoming a Leader Coach® Online

We have launched our new video-based Leader Coach program! Here is an introduction to what you will find. For more, visit http://www.tcpleadercoach.com or click on Becoming a Leader Coach Online under the Professional Leadership tab.